Healthcare

From hospitals to clinics, healthcare institutions are on the front lines of protecting citizens and communities across the globe. The need for accessible healthcare continues to be prioritised, with governments going a long way to ensure patients have seamless access to the doctors, facilities and care they require. A tougher challenge, however, resides in the microeconomics of these institutions and facilities, where ineffective communications continues to plague both patients and health workers alike. As we speak, thousands of appointments are being made over physical helpdesks and calls – appointment management alone remains a manual process requiring tedious direct telephone work.

Unlike dedicated apps or telephone calls, SMS provides healthcare institutions with a seamless medium to communicate with patients. By utilizing SMS communications solutions integrated with existing patient management systems and databases, healthcare institutions can automate patient engagement and reachout activities. Not only is SMS accessible across all types of handsets, it also requires absolutely no patient training and produces greater response rates than external apps or patient helplines.

Problem of missed appointments

The statistics for missed appointments are not positive. For example, in Poland there were 19,500 “empty” visits to specialists in year 2022 just in in the West Pomeranian province (an area with a population of 1.7 million people). These “empty” appointments occur in cardiology, endocrinology, orthopedics, ophthalmology specialists and even in family doctors. Missed appointments simply means longer queue to specialists and family doctors. It can also have a significant impact on operating profits by under-utilising doctors and medical facilities. These missed appointments affect also the capacity of healthcare institutions to develop and deliver new patient services to their existing customer base.

SMS is the simplest solution to use

With SMSEagle SMS/MMS Gateway, hospitals and clinics can send SMS messages to patients reminding them of their upcoming appointments. Patients can then reply to the SMS message to cancel their appointment if necessary. This saves time and resources for both the patient and the hospital or clinic. SMSEagle device provides a web-based graphical user interface (GUI) that allows hospitals and clinics to easily integrate it into their existing workflows. The GUI simplifies the process of creating and sending messages, making it quick and easy for staff to use. The SMSEagle GUI also allows hospitals and clinics to manage their messages in real-time. They can monitor message delivery and track responses, ensuring that patients receive the information they need when they need it.

Easy integration into existing appointment systems (optional)

By integrating the SMSEagle SMS/MMS Gateway via API or Emai to SMS with appointment scheduling applications, patients can effectively manage their appointments by sending SMS requests to cancel existing appointments or even change the appointment date. These requests are then automatically updated in appointment systems without the need for human intervention. Likewise, healthcare institutions can easily contact and remind patients of upcoming appointments, minimizing the number of missed appointments. Together, this allows for a faster allocation of appointment slots and better utilization of healthcare resources.

Keeping patients in the loop

SMS is not just for proactive patient management – hospitals and clinics can leverage it to keep patients and former patients updated on new services and facilities, ensuring that they are kept in the loop of the latest healthcare advancements while expanding their own reach and influence. Likewise, by connecting patient databases with the SMSEagle SMS/MMS Gateway, institutions can easily spread the word when there is a vaccine rollout or new doctor in town. They can then follow up with this by pushing proactively for appointments.

Healthy patient communications

Using SMS messaging to communicate with patients takes the cost and complexities out of appointment scheduling, patient management and reachout campaigns. SMSEagle’s latest partnership with Nexus Polska, for example, greatly automates the transmitting of healthcare information between doctors, patients and other healthcare workers. With seamless integration and nearly no additional staff training required, SMSEagle SMS/MMS Gateway is the perfect low-cost, high-impact solution for your patient communication needs.

Create the right solution for your operation

Your obstacles are unique, and the solutions for them should be too. The functions of SMSEagle allow critical operations units to incorporate SMS communications into their systems in a way that makes sense to them. To find out how SMSEagle will allow you to create the solution you need, get in touch with our team.

Try Demoor

Texting is becoming a prime method of communicating, so it’s natural the practice is moving into health care.

Patients like how texting a nurse or doctor can bypass the receptionist, answering service or voice mail and not require scheduling or waiting for an appointment. It’s also discrete to text a provider to discuss problem, and not have anyone overhear.

Medical office staff may find that texting can help their organization as well, including assisting with scheduling and even reduce call volume if more patients text questions.

In fact, about the only people who haven’t been sure about the appropriateness of texts in health cares are providers themselves. Their reasons seem generally less about the potential for improving quality of care, and more about the complex legal challenges that could arise when doctors start texting.

First, the modern physician is busy seeing patients and with paperwork, so taking time to text may cut into a crowded schedule or take time away from patient visits. Being able to directly contact a doctor anytime also changes the dynamic of the modern medical system where most doctors have plenty of gatekeepers/staff between him/her and the patient.

There are also questions if a text from a doctor constitutes actual medical advice or just a conversation. Then there are the potential violations of HIPPAA, the medical privacy law designed to prevent unauthorized disclosure of patient information.

Physician groups have been wrestling with texting for years, but in 2016, The Joint Commission voted to permit them, provided physicians take steps to keep their phones secure and encrypted. The organization felt there could be greater benefits for patient care, such as physicians being able to quickly send texts to consult with colleagues, nurses or pharmacists.

Other areas where texting has been in use or has shown potential in health care include:

Office assistance. Patients can send in texts requesting appointments, or offices can use automated texting software to confirm and remind them about upcoming visits.
Unscheduled appointments. Some emergency rooms and urgent care centers are now accepting texts. This can alert the staff that a patient is coming in so they can begin the paperwork process, rather than waiting for the patient to arrive to start registration. Some facilities also can return a text from a potential patient to advise how long the wait time is, and confirm that the patient has a place on the list. This has the potential to reduce wait times at both of these types of providers.
Regular health information. A medical office can ‘push’ information out to its patients and other text subscribers such as invitations to come in on a regular basis for procedures like flu shots in the fall or sun screening in the spring. Texts can drive people to health info on the practice’s site, an e-newsletter other useful health and wellness resources, such as links from local public health officials. Some texting programs also can be synced to a database so someone’s name can appear.
General questions. While providers may be wary of sending patient information by text, such as test results, they may consider asking one member of their staff to take on this duty. This option can be announced to patients to assure them that it’s OK to text as long as they follow certain rules. Along with directly answering and assisting, they can text useful links to help answer someone’s question. This can provide legitimate medical information, rather than encouraging the patient to do their information online, which can be risky at times with so many inaccuracies.
Health alerts. As a service to the local patient community, texts can be sent out with information about epidemics and general medical emergencies like epidemics or disasters.

Because physicians are just beginning to explore the potential of texting, there are plenty of possible ways to improve efficiency and delivery of care in the future.

Improve Healthcare Communications with SMS Solutions for Hospitals & Clinics