Selecting the appropriate communication method depends on several factors, including the target audience, the content of the message, and the desired level of confidentiality. Flash SMS may be the preferred choice for situations that require immediate attention and a high level of confidentiality, such as emergency alerts or sensitive information.
In contrast, mobile push notifications can be used for marketing messages, app updates, or personalized notifications. To make the most of these features, it’s important to enable push notifications in your push notification campaigns. Implementing a well-planned push notification strategy can offer the advantage of being able to target a larger audience and provide more customization options, making push notification a marketing communication tool.